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Bread For The Diet-What?

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Posted by david at Mon, 2008/05/12 - 19:02 on words
Sorj Bread

I couldn't find my usual wheat bread in the grocery store today. Looking for an alternative, I found Sorj Bread. I was a little disappointed in who it was intended for: the "diet concious".

I'm sure I have a rose-coloured glasses on when I reflect that in the past, copywriters and signwriters took great care over their output. But honestly, these days, the number of mistakes is just depressing. This one's pretty bad as a simple spell-check would have picked this up.

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